AUTUMN STUDIO

Re-imagining FORUM

AAMAD1 Architectural Design 1

Taking as a point of departure the notion of FORUM – historically seen as a place of civic and political significance – the project aimed to re-imagine the high-street and the public space in the city, searching for alternative modes of urban regeneration, and exploring new ways of consuming and socialising. By involving the Development Company, the Moorgarth Group as a client, the project offered an opportunity for working with a real site, the Broad Street Mall in Reading – a large indoor retail centre built in the 1970s in the heart of the town. Known as the Minster Quarter, the area is a part of a long-awaited regeneration project aiming to transform Reading in a vibrant cultural hub. In this context, the ambition of the project was to imbue the existing commercial unit of approximately 742m2, located in the basement of the BSM, with ‘new’ life and civic valueexploring multiple forms of collaboration and engagement with diverse stakeholders

 

Addressing a host of contemporary challenges at both local and global scales, students explored what it means to create a FORUM, in which social, economic, and ecological boundaries are addressed in radically different waysIn doing so, the projects explored a tension between a contemporary understanding of the shopping mall as an epitome of an immersive ‘hyperinterior’ that abolishes an outside world (Sloterdijk, 2009), and its re-imagined status of a FORUM – a place with expansive and porous boundaries and transformative power. A place that can play a key role in Reading’s ongoing meaningful urban and cultural change, inviting reflections not only on social agency, but also the agency of materials that become critical in re-imagining a sustainable future, unlocking key principles of adaptive reuse and circular economy. 

Module Convenor:  Dr Izabela Wieczorek 

Design Studio Team: Professor Lorraine Farrelly  Piers Taylor & Georgie Grant [Invisible Studio/Onion Collective]  Diana Dina & Martin Lydon [Haworth Tompkins]  

Contributors:  DProfessor Flora Samuel [School of Architecture, UoR] 
Dr Ian Ewart [School of the Built Environment, UoR] 
Nicola Williamson [Broad Street Mall] 
Tim Vaughan [Moorgarth Group] 
Gary Lewis [Moorgarth Group] 

Taking as a point of departure the notion of FORUM – historically seen as a place of civic and political significance – the project aimed to re-imagine the high-street and the public space in the city, searching for alternative modes of urban regeneration, and exploring new ways of consuming and socialising. By involving the Development Company, the Moorgarth Group as a client, the project offered an opportunity for working with a real site, the Broad Street Mall in Reading – a large indoor retail centre built in the 1970s in the heart of the town. Known as the Minster Quarter, the area is a part of a long-awaited regeneration project aiming to transform Reading in a vibrant cultural hub. In this context, the ambition of the project was to imbue the existing commercial unit of approximately 742m2, located in the basement of the BSM, with ‘new’ life and civic value, exploring multiple forms of collaboration and engagement with diverse stakeholders.  

Addressing a host of contemporary challenges at both local and global scales, students explored what it means to create a FORUM, in which social, economic, and ecological boundaries are addressed in radically different ways. In doing so, the projects explored a tension between a contemporary understanding of the shopping mall as an epitome of an immersive ‘hyperinterior’ that abolishes an outside world (Sloterdijk, 2009), and its re-imagined status of a FORUM – a place with expansive and porous boundaries and transformative power. A place that can play a key role in Reading’s ongoing meaningful urban and cultural change, inviting reflections not only on social agency, but also the agency of materials that become critical in re-imagining a sustainable future, unlocking key principles of adaptive reuse and circular economy.

Module Convenor: Dr Izabela Wieczorek  

Design Studio Team: Professor Lorraine Farrelly  
Piers Taylor & Georgie Grant [Invisible Studio/Onion Collective], Diana Dina & Martin Lydon [Haworth Tompkins]  

Contributors: Professor Flora Samuel [School of Architecture, UoR], Dr Ian Ewart [School of the Built Environment, UoR], Nicola Williamson [Broad Street Mall], Tim Vaughan [Moorgarth Group], Gary Lewis [Moorgarth Group]